Resources
Smart Marketing Charlotte, Inc. Newsletter Archives
Websites:

www.marketingprofs.com
Small Business
Small business marketers are high on energy but short on time. Our editors are on the look-out for bite-sized advice we can deliver in 60 seconds. With just one article per issue, we offer quick tips to help small businesses grow. This Get to the Po!nt newsletter mails on Mondays, Wednesdays and Fridays.
Marketing Inspiration
Swig a shot of marketing inspiration. Our editors are searching high and low for clever ideas we can deliver in 60 seconds. With just one article per issue, we offer a quick take on something that inspires, ignites or just plain cracks us up. This Get to the Po!nt newsletter mails on Mondays and Fridays, when you need inspiration most.
Customer Behavior
Apply the latest research in customer behavior. Our editors are combing through stacks of academic research, so you don't have to. We are distilling all that smart thinking about customers into bite-sized insights we can deliver in 60 seconds. This Get to the Po!nt newsletter offers just one article per issue on Wednesdays.
B2B Marketing
Our experts talk tactics, specifically geared to the B2B marketer’s unique needs. This short-format newsletter will deliver at least one fresh B2B perspective to your mailbox on Thursdays.
Email Marketing
Maximize response to your email marketing. Our editors are soliciting smart thinking from the leading consultants and service providers in the field, then boiling it down into bite-sized advice we can deliver in 60 seconds. With just one article per issue, this Get to the Po!nt newsletter mails on Thursdays.

www.brandchannel.com

www.marketingsherpa.com
Books:
The Little Blue Book of Advertising, Steve Lance and Jeff Woll
Good to Great, Jim Collins
The Tipping Point, Malcom Gladwell
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