about the company

Smart Marketing Charlotte, Inc. is the creation of Beth Griffiths, marketing professional with 25 years experience managing the marketing strategies of several Charlotte businesses.

Griffiths got her start in the Advertising Agency business as a Media Planner in the Atlanta office of J. Walter Thompson, and as an Account Executive for Kyle Williams & Associates.

She later joined The Rouse Company as Manager, Marketing and Sales to plan and implement a name change and brand redevelopment for Charlotte’s first shopping mall. This effort also included working with the surrounding community and business leaders to adopt the name as a geographical reference. The term Midtown is now commonly used today with real estate agents and city planners.

During her tenure as Marketing Director at SouthPark Mall, Griffiths created some of Charlotte’s favorite special events that remain community traditions today: The Holiday Tree Lighting at SouthPark and The Pops at SouthPark Summer Concert Series with The Charlotte Symphony Orchestra.

As Director of Marketing and Admissions at Charlotte Preparatory School, Griffiths’ transformed the once fledgling Montessori School into a successful Pre-Kindergarten — Eighth Grade Preparatory School. Charlotte Prep now operates at four times the enrollment and deserves its highly regarded standing in the Charlotte Independent School community.

Griffiths is a graduate of The Rouse Company’s Marketing Management Institute and was awarded the title of Certified Marketing Director by the International Council of Shopping Centers. She was a founding member of the Charlotte Area Independent Schools (CAIS) and served as a panel speaker at the North Carolina Association of Independent Schools’ annual conference. She holds a Bachelor of Science degree in Business Administration from the University of Florida and was tapped into the University’s elite leadership organization: Florida Blue Key.

Smart Marketing has established alliances with several leading firms that have complimentary expertise and experience including development and management of interactive media; creative design and photography. These alliances ensure that our clients' needs are met with integrated guidance and are serviced at the highest level of quality.

Smart Marketing is pleased to partner with: