what is smart marketing?

Smart Marketing is People.

It’s knowing your customer – the most fundamental step for all aspects of marketing and advertising. Before you can launch a brand or extend its scope, write an ad, shoot a commercial, build a Web site, open a new location, or make any key marketing decision, you’ve got to have a clear idea who’s really buying what you’re selling.

Smart Marketing is Products.

It’s designing a product or service with benefits that people want and can’t get elsewhere. Ultimately, marketing always starts with a product. Smart marketing also incorporates advertising, pricing, promoting and distributing. It all works together—but only if you start with a great product.

Smart Marketing is Positioning.

It’s believing passionately in your product and the benefit it provides to your customer, then building your reputation—your brand—based on those things you do well. What those promises should be, how to communicate those promises, and how to keep them fresh and relevant are the stuff of smart marketing.

We are Smart Marketing Charlotte, Inc.

Smart Marketing Charlotte, Inc. is a consulting firm providing strategic marketing counsel to small and medium size businesses who don’t have a marketing department and frankly, don’t need one. These businesses do, however, need marketing guidance, cost effective strategies and insightful ideas to promote themselves and maintain a positive sales cycle for the future … enter Smart Marketing.

We help small businesses THINK BIG with:
1. Strategic Planning
Fine tune your goals, articulate your brand promise and establish criteria to prepare you for success.

2. Brand Management
Launch a new brand or revitalize an existing one by strengthening your market position.

3. Creative Design
Start with a creative blueprint and focus on translating the positioning strategy to appeal to the customer.

4. Public Relations
Develop media relationships and establish yourself as the “go to” person in your industry.

5. E-Marketing
Communicate effectively, economically and ecologically through email marketing.

6. Media Analysis
Plan, Place and Track your Media Buys to reach your customer.